Directory/Relationl
Relationl

Relationl

Gold Services Partner
United States, New York
Locations
  • United States, New York
Services
  • Base Design
  • Implementation
  • Change Management
  • Custom Integration
  • Data Migration
Services Partner Size
  • 2-15 employees
Language
  • English
Project Budget
  • $1,000 to $5,000
  • $5,000 to $10,000
  • $10,000 to $25,000
  • > $25,000
Vertical
  • Media & Entertainment
  • Other

Relationl is a certified Airtable partner

2024 Vertical Partner of the Year: Music Industry

We develop custom Airtable systems for the music industry. With over a decade of experience in and around the major label system, we understand your unique needs, demands, and sensitivities. We have successfully implemented solutions for a diverse range of clients, including record labels, distributors, publishing companies, music law firms, event promoters and management companies.

The heartbeat of every client engagement is relational database design. A properly structured relational database allows for information to exist in a single place while being utilized by an unlimited number of department-specific apps. This superpower – known as a single source of truth – gives everyone in your organization access to reliable information in real-time, thereby reducing the need for excessive internal communication and allowing computers to automate all the boring stuff.

Our properly structured database systems come with API endpoints that enable automated communication with your existing software tools including Soundcharts, Chartmetric, OpenPlay, Luminate, Radiomonitor, Gmail, Outlook, Quickbooks, DocuSign and more.

Here are a few examples of the types of solutions we build:

  • Release Scheduling
  • DSP Pitch Automation
  • Budget and Expense Tracking
  • A&R Research Tool & CRM
  • Clearance & Label Copy Management
  • Artist Growth and Consumption Tracking
  • Composition Management
  • Ticket Request Management
  • Influencer Campaign Management
  • Automated Playlist Reporting
  • Artist Itinerary Management

We are in the midst of a systems renaissance. Software that once took a year and a million dollars to build can now be whipped up in two weeks by everyday people like us. This rapid cultural shift has made custom business software an urgent and practical solution to our industry's spreadsheet woes. It will be a few years before this reality is widely understood and it's our mission to make sure you get there first.

Visit us at https://relationl.co and check out our tutorials on YouTube (hint: this is the entire playbook for free 😉).

Media

Clients

Warner Music Group
Spirit Music Group
Atlantic Records
Epic Records
Warner Records
RCA Records
Reviews
5
91 reviews
Max's expertise are second to none - any idea I have, he finds a way to build it
Jan 23, 2026
Having worked with Max and Relationl for 2 + ears, I am continually impressed at the quality of service. The end to end service is delivered clearly, effectively, on time and on budget. The workflows we have built together at this point are very powerful, making Airtable the centre of the label's operations.
Max has been super helpful
Jan 21, 2026
Max has been super helpful when creating our Airtable database. He has great insights on the best ways to use it and is always quick to respond or jump on a call to walk through questions.
Customized Build and Training
Oct 29, 2025
The team @ Relationl helped us create our customized Airtable while simultaneously teaching us the how and why of the build. They were invaluable partners and I would recommend them without hesitation to anyone looking to incorporate Airtable into their business.
Efficient and Manageable Workflows
Oct 29, 2025
Max and Shane from Relationl helped our department create an efficient and manageable Airtable workflow for our company. They answered all of our questions with ease, and gave helpful suggestions that took us to the next level.
Expert on Airtable Nuances
Oct 29, 2025
Max is expert on all things Airtable and also is familiar with the quirks (there's many) and nuances of the music business. Highly recommended.

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