Directory/Relationl
Relationl

Relationl

Gold Services Partner
United States, New York
Locations
  • United States, New York
Services
  • Base Design
  • Implementation
  • Change Management
  • Custom Integration
  • Data Migration
Services Partner Size
  • 2-15 employees
Language
  • English
Project Budget
  • $1,000 to $5,000
  • $5,000 to $10,000
  • $10,000 to $25,000
  • > $25,000
Vertical
  • Media & Entertainment
  • Other

Relationl is a certified Airtable partner

2024 Vertical Partner of the Year: Music Industry

We develop custom Airtable systems for the music industry. With over a decade of experience in and around the major label system, we understand your unique needs, demands, and sensitivities. We have successfully implemented solutions for a diverse range of clients, including record labels, distributors, publishing companies, music law firms, event promoters and management companies.

The heartbeat of every client engagement is relational database design. A properly structured relational database allows for information to exist in a single place while being utilized by an unlimited number of department-specific apps. This superpower – known as a single source of truth – gives everyone in your organization access to reliable information in real-time, thereby reducing the need for excessive internal communication and allowing computers to automate all the boring stuff.

Our properly structured database systems come with API endpoints that enable automated communication with your existing software tools including Soundcharts, Chartmetric, OpenPlay, Luminate, Radiomonitor, Gmail, Outlook, Quickbooks, DocuSign and more.

Here are a few examples of the types of solutions we build:

  • Release Scheduling
  • DSP Pitch Automation
  • Budget and Expense Tracking
  • A&R Research Tool & CRM
  • Clearance & Label Copy Management
  • Artist Growth and Consumption Tracking
  • Composition Management
  • Ticket Request Management
  • Influencer Campaign Management
  • Automated Playlist Reporting
  • Artist Itinerary Management

We are in the midst of a systems renaissance. Software that once took a year and a million dollars to build can now be whipped up in two weeks by everyday people like us. This rapid cultural shift has made custom business software an urgent and practical solution to our industry's spreadsheet woes. It will be a few years before this reality is widely understood and it's our mission to make sure you get there first.

Visit us at https://relationl.co and check out our tutorials on YouTube (hint: this is the entire playbook for free 😉).

Media

Clients

Warner Music Group
Spirit Music Group
Atlantic Records
Epic Records
Warner Records
RCA Records
Reviews
5
91 reviews
Easiest Development Process
Oct 29, 2025
This has been the easiest development process I've ever been a part of. The Relationl team works efficiently and is incredibly knowledgeable, helping guide us toward an implementation that both serves our current needs and allows for future growth. They are clear and concise communicators, and highly responsive.
Expert on Airtable Nuances
Oct 29, 2025
Max is expert on all things Airtable and also is familiar with the quirks (there's many) and nuances of the music business. Highly recommended.
Fantastic Explanation and Functionality
Oct 28, 2025
Max has been fantastic in explaining what he is doing and the functionality of the processes and automations
Quick and Efficient Problem Solving
Oct 24, 2025
Max Bernstein and Khalid Mughal have been so great to work with - they're quick to figure out what needs to be done to set up my dept in our new Airtable workflow, and quick to implement the function successfully. The tools they've created will improve my department's workflow considerably. I appreciate their willingness to adapt Airtable to our company's needs.
Amazing Cohesive Solutions
Oct 23, 2025
Max at Relationl has been amazing to work with. Our company needed a cohesive solution for our project management system with cross collaboration functionality. His expertise working with labels and understanding our needs, in addition to always being on hand to answer any questions or provide any fixes, has been a tremendous help. Thank you Max!

Ready to connect with Relationl?