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Gold Services Partner

Relationl

New York, NY, United States of America
5.0 (73)
Resources
Services
  • Base Design
  • Implementation
  • Change Management
  • Custom Integration
  • Data Migration
  • Training & Education
  • Ongoing Support
Services Partner Size
  • 2-15 employees
Language
  • English
Project Budget
  • $1,000 to $5,000
  • $5,000 to $10,000
  • $10,000 to $25,000
  • > $25,000
Vertical
  • Media & Entertainment
  • Other

About Relationl

2024 Vertical Partner of the Year: Music Industry

We develop custom Airtable systems for the music industry. With over a decade of experience in and around the major label system, we understand your unique needs, demands, and sensitivities. We have successfully implemented solutions for a diverse range of clients, including record labels, distributors, publishing companies, music law firms, event promoters and management companies.

The heartbeat of every client engagement is relational database design. A properly structured relational database allows for information to exist in a single place while being utilized by an unlimited number of department-specific apps. This superpower – known as a single source of truth – gives everyone in your organization access to reliable information in real-time, thereby reducing the need for excessive internal communication and allowing computers to automate all the boring stuff.

Our properly structured database systems come with API endpoints that enable automated communication with your existing software tools including Soundcharts, Chartmetric, OpenPlay, Luminate, Radiomonitor, Gmail, Outlook, Quickbooks, DocuSign and more.

Here are a few examples of the types of solutions we build:

  • Release Scheduling
  • DSP Pitch Automation
  • Budget and Expense Tracking
  • A&R Research Tool & CRM
  • Clearance & Label Copy Management
  • Artist Growth and Consumption Tracking
  • Composition Management
  • Ticket Request Management
  • Influencer Campaign Management
  • Automated Playlist Reporting
  • Artist Itinerary Management

We are in the midst of a systems renaissance. Software that once took a year and a million dollars to build can now be whipped up in two weeks by everyday people like us. This rapid cultural shift has made custom business software an urgent and practical solution to our industry's spreadsheet woes. It will be a few years before this reality is widely understood and it's our mission to make sure you get there first.

Visit us at https://relationl.co and check out our tutorials on YouTube (hint: this is the entire playbook for free 😉).

Videos

Airtable for Music Part VI: Full Demo
Airtable for Music Part I: Release Schedule
PDFs from Airtable

Clients

Warner Music Group
Spirit Music Group
Atlantic Records
Epic Records
Warner Records
RCA Records
Reviews
5.0 (73)
Write a review
Max is super responsive and helpful, we love working with him and relationl!
5.0
Sep 08, 2025
Suzanne Murray, Warner Music UK
Max is super responsive and helpful, we love working with him and relationl!
It's been great working with Max on airtable
5.0
Sep 08, 2025
Shy Ferguson, 300 Entertainment/Warner Music Group
It's been great working with Max on airtable - it's really helped our label manage and communicate releases.
Max was very thorough throughout the services journey
5.0
Sep 08, 2025
Steve Magee, ALTER Music
Max has identified a great niche that aligns the Airtable use case with an unaddressed problem for the music business. He is incredibly personable, communicative, and knowledgeable which makes him a clear choice over more industry-agnostic developers. Max is incredibly organized and personable, with extensive contextual knowledge around our industry which allowed him to expedite our Airtable initiatives.
Overall, I’m extremely satisfied with the experience working with the team
5.0
Sep 08, 2025
Selim Ben Hammouda, Atlantic Records UK
From the initial scoping to final deployment, every step was handled with professionalism, expertise, and a strong understanding of our needs. The project management was organized and proactive, keeping us on track and informed at all times. The team’s technical expertise was evident in both the design and implementation of a solution that truly fits our business. Integrations were seamless, the knowledge transfer was comprehensive, and the final app has been well adopted by our team.
Max and his team have been stellar in building a product bespoke to our needs
5.0
Sep 08, 2025
Alex Ciccimarro, RCA Records
Max and his team have been stellar in building a product bespoke to our needs, that keeps us efficient, and allows room for creativity. They feel like a key part in our overall move in advancing our levels of productivity.
Max has been an invaluable resource for our company
5.0
Sep 08, 2025
Matthew Hoffman, Trusted Advisor
Max has been an invaluable resource for our company - helping us leverage the full power of Airtable to power the backend of our business.