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Gold Services Partner

Relationl

New York, NY, United States of America
5.0 (43)
Resources
Location
  • North America (US and Canada)
  • Europe
  • Latin America (including Mexico)
  • UK
Services
  • Base Design
  • Implementation
  • Change Management
  • Custom Integration
  • Data Migration
  • Training & Education
  • Ongoing Support
Services Partner Size
  • 2-15 employees
Language
  • English
Project Budget
  • $1,000 to $5,000
  • $5,000 to $10,000
  • $10,000 to $25,000
  • > $25,000

About Relationl

2024 Vertical Partner of the Year: Music Industry

We develop custom Airtable systems for the music industry. With over a decade of experience in and around the major label system, we understand your unique needs, demands, and sensitivities. We have successfully implemented solutions for a diverse range of clients, including record labels, distributors, publishing companies, music law firms, event promoters and management companies.

The heartbeat of every client engagement is relational database design. A properly structured relational database allows for information to exist in a single place while being utilized by an unlimited number of department-specific apps. This superpower – known as a single source of truth – gives everyone in your organization access to reliable information in real-time, thereby reducing the need for excessive internal communication and allowing computers to automate all the boring stuff.

Our properly structured database systems come with API endpoints that enable automated communication with your existing software tools including Chartmetric, Soundcharts, Luminate, Radiomonitor, Gmail, Outlook, Quickbooks, DocuSign and more.

Here are a few examples of the types of solutions we build:

  • Release Scheduling
  • DSP Pitch Automation
  • Budget and Expense Tracking
  • A&R Research Tool & CRM
  • Clearance & Label Copy Management
  • Artist Growth and Consumption Tracking
  • Composition Management
  • Ticket Request Management
  • Influencer Campaign Management
  • Automated Playlist Reporting
  • Artist Itinerary Management

We are in the midst of a systems renaissance. Software that once took a year and a million dollars to build can now be whipped up in two weeks by everyday people like us. This rapid cultural shift has made custom business software an urgent and practical solution to our industry's spreadsheet woes. It will be a few years before this reality is widely understood and it's our mission to make sure you get there first.

Visit us at https://relationl.co and check out our tutorials on YouTube (hint: this is the entire playbook for free 😉).

Videos

Airtable for Music Part VI: Full Demo
Airtable for Music Part I: Release Schedule
PDFs from Airtable

Clients

Warner Music Group
Spirit Music Group
Atlantic Records
Epic Records
Warner Records
RCA Records
Reviews
5.0 (43)
Write a review
Having worked with Max and Relationl now for 18 months
5.0
Apr 28, 2025
Sam Spencer, Atlantic Records UK
Having worked with Max and Relationl now for 18 months, together we have built a solution that is being adopted by the global WMG business. Ive never seen uptake on a tech solution like it in my 10 years of being in music.
Optimization thanks to Relationl
5.0
Feb 10, 2025
Sean Doyle, Q Prime
We are so thankful to Max and Karim at Relationl for helping us create a key database system to optimize our internal record keeping. We spent a very long time looking to better our systems and experimented with Airtable ourselves before finding Relationl. Trying on our own before working with Max has shown us how good Relationl is at exploiting the fullest potential of this platform.
Took leadership and redesigned our processes
5.0
Feb 04, 2025
Jack Guppy, Spinnin' Records (Warner Music Group)
We've been using Airtable since 2012, but were faced with the problem of allowing it become used too flexibly by staff – in some cases like an "excel notepad". Max & Khalid have come in, assessed the problem, interviewed our staff, developed new processes and have successfully transformed our Airtable to a modern day standard. Instead of chaos, we have relational database to house our operations.
Airtable x Parlophone
5.0
Feb 04, 2025
Maxim Vovnenko, Parlophone Records
Airtable is the bless! I can't thank Max enough for creating such an incredible tool/database. He is easy to work with and always ensures we build and develop precisely what the label needs. 10/10
Relationl built exactly what we were looking for
5.0
Feb 04, 2025
Omid Noori, ATG Group
Max has been incredible to work with. He knows the ins and outs of Airtable and his understanding of the Music Industry is extremely helpful when creating the perfect product for our needs. I highly recommend.
Max is an expert in his craft
5.0
Feb 03, 2025
Frederick P
Max has been wonderful in diving into our business operations and creating an Airtable platform for us to streamline operations!