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Gold Services Partner

Relationl

New York, NY, United States of America
5.0 (73)
Resources
Services
  • Base Design
  • Implementation
  • Change Management
  • Custom Integration
  • Data Migration
  • Training & Education
  • Ongoing Support
Services Partner Size
  • 2-15 employees
Language
  • English
Project Budget
  • $1,000 to $5,000
  • $5,000 to $10,000
  • $10,000 to $25,000
  • > $25,000
Vertical
  • Media & Entertainment
  • Other

About Relationl

2024 Vertical Partner of the Year: Music Industry

We develop custom Airtable systems for the music industry. With over a decade of experience in and around the major label system, we understand your unique needs, demands, and sensitivities. We have successfully implemented solutions for a diverse range of clients, including record labels, distributors, publishing companies, music law firms, event promoters and management companies.

The heartbeat of every client engagement is relational database design. A properly structured relational database allows for information to exist in a single place while being utilized by an unlimited number of department-specific apps. This superpower – known as a single source of truth – gives everyone in your organization access to reliable information in real-time, thereby reducing the need for excessive internal communication and allowing computers to automate all the boring stuff.

Our properly structured database systems come with API endpoints that enable automated communication with your existing software tools including Soundcharts, Chartmetric, OpenPlay, Luminate, Radiomonitor, Gmail, Outlook, Quickbooks, DocuSign and more.

Here are a few examples of the types of solutions we build:

  • Release Scheduling
  • DSP Pitch Automation
  • Budget and Expense Tracking
  • A&R Research Tool & CRM
  • Clearance & Label Copy Management
  • Artist Growth and Consumption Tracking
  • Composition Management
  • Ticket Request Management
  • Influencer Campaign Management
  • Automated Playlist Reporting
  • Artist Itinerary Management

We are in the midst of a systems renaissance. Software that once took a year and a million dollars to build can now be whipped up in two weeks by everyday people like us. This rapid cultural shift has made custom business software an urgent and practical solution to our industry's spreadsheet woes. It will be a few years before this reality is widely understood and it's our mission to make sure you get there first.

Visit us at https://relationl.co and check out our tutorials on YouTube (hint: this is the entire playbook for free 😉).

Videos

Airtable for Music Part VI: Full Demo
Airtable for Music Part I: Release Schedule
PDFs from Airtable

Clients

Warner Music Group
Spirit Music Group
Atlantic Records
Epic Records
Warner Records
RCA Records
Reviews
5.0 (73)
Write a review
Easiest Development Process
5.0
Oct 29, 2025
Alex Bartholemy, Epitaph
This has been the easiest development process I've ever been a part of. The Relationl team works efficiently and is incredibly knowledgeable, helping guide us toward an implementation that both serves our current needs and allows for future growth. They are clear and concise communicators, and highly responsive.
Expert on Airtable Nuances
5.0
Oct 29, 2025
Bill Hein, Pressing Business Inc. | Flatiron Recordings
Max is expert on all things Airtable and also is familiar with the quirks (there's many) and nuances of the music business. Highly recommended.
Efficient and Manageable Workflows
5.0
Oct 29, 2025
Jasmine Pettus, Spirit Music Nashville
Max and Shane from Relationl helped our department create an efficient and manageable Airtable workflow for our company. They answered all of our questions with ease, and gave helpful suggestions that took us to the next level.
Customized Build and Training
5.0
Oct 29, 2025
Jonathan Kalter, Wildfire
The team @ Relationl helped us create our customized Airtable while simultaneously teaching us the how and why of the build. They were invaluable partners and I would recommend them without hesitation to anyone looking to incorporate Airtable into their business.
Knowledgeable and Responsive Team
5.0
Oct 29, 2025
Emily Moore, Wildfire
Max and his team have been fantastic to work with. They’re highly knowledgeable about Airtable, incredibly responsive, and built a fully customized solution that’s made our workflow more efficient and our jobs much easier. They also equipped us with the tools and knowledge to continue expanding the product ourselves, which we’ve greatly appreciated.
Fantastic Explanation and Functionality
5.0
Oct 28, 2025
Travis Whitlock, Pressing Business
Max has been fantastic in explaining what he is doing and the functionality of the processes and automations