Directory/Relationl
Relationl

Relationl

Gold Services Partner
United States, New York
Locations
  • United States, New York
Services
  • Base Design
  • Implementation
  • Change Management
  • Custom Integration
  • Data Migration
Services Partner Size
  • 2-15 employees
Language
  • English
Project Budget
  • $1,000 to $5,000
  • $5,000 to $10,000
  • $10,000 to $25,000
  • > $25,000
Vertical
  • Media & Entertainment
  • Other

Relationl is a certified Airtable partner

2024 Vertical Partner of the Year: Music Industry

We develop custom Airtable systems for the music industry. With over a decade of experience in and around the major label system, we understand your unique needs, demands, and sensitivities. We have successfully implemented solutions for a diverse range of clients, including record labels, distributors, publishing companies, music law firms, event promoters and management companies.

The heartbeat of every client engagement is relational database design. A properly structured relational database allows for information to exist in a single place while being utilized by an unlimited number of department-specific apps. This superpower – known as a single source of truth – gives everyone in your organization access to reliable information in real-time, thereby reducing the need for excessive internal communication and allowing computers to automate all the boring stuff.

Our properly structured database systems come with API endpoints that enable automated communication with your existing software tools including Soundcharts, Chartmetric, OpenPlay, Luminate, Radiomonitor, Gmail, Outlook, Quickbooks, DocuSign and more.

Here are a few examples of the types of solutions we build:

  • Release Scheduling
  • DSP Pitch Automation
  • Budget and Expense Tracking
  • A&R Research Tool & CRM
  • Clearance & Label Copy Management
  • Artist Growth and Consumption Tracking
  • Composition Management
  • Ticket Request Management
  • Influencer Campaign Management
  • Automated Playlist Reporting
  • Artist Itinerary Management

We are in the midst of a systems renaissance. Software that once took a year and a million dollars to build can now be whipped up in two weeks by everyday people like us. This rapid cultural shift has made custom business software an urgent and practical solution to our industry's spreadsheet woes. It will be a few years before this reality is widely understood and it's our mission to make sure you get there first.

Visit us at https://relationl.co and check out our tutorials on YouTube (hint: this is the entire playbook for free 😉).

Media

Clients

Warner Music Group
Spirit Music Group
Atlantic Records
Epic Records
Warner Records
RCA Records
Reviews
5
91 reviews
I am extremely happy with the professionalism, responsiveness, etc
Sep 08, 2025
I am extremely happy with the professionalism, responsiveness, and deep Airtable knowledge demonstrated by our services partner Max. He took the time to understand our workflows, offered creative solutions tailored to our needs, and delivered a system that has significantly improved our operational efficiency. Communication was clear and consistent throughout the process, and their follow-up support has been excellent.
Airtable has been the most effective CRM tool I've used in my 20-year career
Sep 08, 2025
Airtable has been the most effective CRM tool I've used in my 20-year career in partnerships. The integration was seamless and the client support is unparalleled. Airtable continues to serve as an invaluable member management platform for Trusted Advisor.
The speed and agility of Relationl is the best service I have ever worked with
Sep 07, 2025
Having worked with Max and Relationl now for 18 months, together we have built a solution that is being adopted by the global WMG business. Ive never seen uptake on a tech solution like it in my 10 years of being in music. Understands the music industry and how to adapt the needs of the business to relational databases / interfaces.
Max is so GREAT!!!
Sep 07, 2025
He truly has every answer and has helped us with everything we've needed. His expertise in Airtable is much appreciated. With all the changes that we've had at our company he's been such a rock for us. Wouldn't have wanted to work with anyone else, and now things are running way more streamlined and smoothly.
Max and Relationl were awesome partners to work with and build out our ecosystem
Sep 07, 2025
Relationl was very knowledgeable and helpful to our needs, and especially with our niche being music Relationl's knowledge-base from that perspective as a starting point as we got into building use cases for our record label was really great and awesome to have.

Ready to connect with Relationl?