Directory/Relationl
Relationl

Relationl

Gold Services Partner
United States, New York
Locations
  • United States, New York
Services
  • Base Design
  • Implementation
  • Change Management
  • Custom Integration
  • Data Migration
Services Partner Size
  • 2-15 employees
Language
  • English
Project Budget
  • $1,000 to $5,000
  • $5,000 to $10,000
  • $10,000 to $25,000
  • > $25,000
Vertical
  • Media & Entertainment
  • Other

Relationl is a certified Airtable partner

2024 Vertical Partner of the Year: Music Industry

We develop custom Airtable systems for the music industry. With over a decade of experience in and around the major label system, we understand your unique needs, demands, and sensitivities. We have successfully implemented solutions for a diverse range of clients, including record labels, distributors, publishing companies, music law firms, event promoters and management companies.

The heartbeat of every client engagement is relational database design. A properly structured relational database allows for information to exist in a single place while being utilized by an unlimited number of department-specific apps. This superpower – known as a single source of truth – gives everyone in your organization access to reliable information in real-time, thereby reducing the need for excessive internal communication and allowing computers to automate all the boring stuff.

Our properly structured database systems come with API endpoints that enable automated communication with your existing software tools including Soundcharts, Chartmetric, OpenPlay, Luminate, Radiomonitor, Gmail, Outlook, Quickbooks, DocuSign and more.

Here are a few examples of the types of solutions we build:

  • Release Scheduling
  • DSP Pitch Automation
  • Budget and Expense Tracking
  • A&R Research Tool & CRM
  • Clearance & Label Copy Management
  • Artist Growth and Consumption Tracking
  • Composition Management
  • Ticket Request Management
  • Influencer Campaign Management
  • Automated Playlist Reporting
  • Artist Itinerary Management

We are in the midst of a systems renaissance. Software that once took a year and a million dollars to build can now be whipped up in two weeks by everyday people like us. This rapid cultural shift has made custom business software an urgent and practical solution to our industry's spreadsheet woes. It will be a few years before this reality is widely understood and it's our mission to make sure you get there first.

Visit us at https://relationl.co and check out our tutorials on YouTube (hint: this is the entire playbook for free 😉).

Media

Clients

Warner Music Group
Spirit Music Group
Atlantic Records
Epic Records
Warner Records
RCA Records
Reviews
5
91 reviews
Took leadership and redesigned our processes
Feb 04, 2025
We've been using Airtable since 2012, but were faced with the problem of allowing it become used too flexibly by staff – in some cases like an "excel notepad". Max & Khalid have come in, assessed the problem, interviewed our staff, developed new processes and have successfully transformed our Airtable to a modern day standard. Instead of chaos, we have relational database to house our operations.
Airtable x Parlophone
Feb 04, 2025
Airtable is the bless! I can't thank Max enough for creating such an incredible tool/database. He is easy to work with and always ensures we build and develop precisely what the label needs. 10/10
Relationl built exactly what we were looking for
Feb 04, 2025
Max has been incredible to work with. He knows the ins and outs of Airtable and his understanding of the Music Industry is extremely helpful when creating the perfect product for our needs. I highly recommend.
Max is an expert in his craft
Feb 03, 2025
Max has been wonderful in diving into our business operations and creating an Airtable platform for us to streamline operations!
Incredible - has massively helped our company work more efficiently
Feb 03, 2025
Working with Relationl has been incredible - it has helped our team centralize data across business development, marketing, legal, finance etc. It is now our homebase for all things. Max and his team provide strategy and white glove service to help set up teams and companies.

Ready to connect with Relationl?