Directory/Relationl
Relationl

Relationl

Gold Services Partner
United States, New York
Locations
  • United States, New York
Services
  • Base Design
  • Implementation
  • Change Management
  • Custom Integration
  • Data Migration
Services Partner Size
  • 2-15 employees
Language
  • English
Project Budget
  • $1,000 to $5,000
  • $5,000 to $10,000
  • $10,000 to $25,000
  • > $25,000
Vertical
  • Media & Entertainment
  • Other

Relationl is a certified Airtable partner

2024 Vertical Partner of the Year: Music Industry

We develop custom Airtable systems for the music industry. With over a decade of experience in and around the major label system, we understand your unique needs, demands, and sensitivities. We have successfully implemented solutions for a diverse range of clients, including record labels, distributors, publishing companies, music law firms, event promoters and management companies.

The heartbeat of every client engagement is relational database design. A properly structured relational database allows for information to exist in a single place while being utilized by an unlimited number of department-specific apps. This superpower – known as a single source of truth – gives everyone in your organization access to reliable information in real-time, thereby reducing the need for excessive internal communication and allowing computers to automate all the boring stuff.

Our properly structured database systems come with API endpoints that enable automated communication with your existing software tools including Soundcharts, Chartmetric, OpenPlay, Luminate, Radiomonitor, Gmail, Outlook, Quickbooks, DocuSign and more.

Here are a few examples of the types of solutions we build:

  • Release Scheduling
  • DSP Pitch Automation
  • Budget and Expense Tracking
  • A&R Research Tool & CRM
  • Clearance & Label Copy Management
  • Artist Growth and Consumption Tracking
  • Composition Management
  • Ticket Request Management
  • Influencer Campaign Management
  • Automated Playlist Reporting
  • Artist Itinerary Management

We are in the midst of a systems renaissance. Software that once took a year and a million dollars to build can now be whipped up in two weeks by everyday people like us. This rapid cultural shift has made custom business software an urgent and practical solution to our industry's spreadsheet woes. It will be a few years before this reality is widely understood and it's our mission to make sure you get there first.

Visit us at https://relationl.co and check out our tutorials on YouTube (hint: this is the entire playbook for free 😉).

Media

Clients

Warner Music Group
Spirit Music Group
Atlantic Records
Epic Records
Warner Records
RCA Records
Reviews
5
91 reviews
Relationl has transformed how we run our business-- we'd be lost with them!
Sep 07, 2025
Relationl has transformed how we run our business-- we'd be lost with them!
Max and the Relationl team have been a pleasure to work with
Sep 07, 2025
They have deep knowledge of the product, integrations, apps, etc and built a bespoke solution that we love.
The Relationl team is very attentive to our needs
Sep 07, 2025
The Relationl team is very attentive to our needs as a business and has quick turnarounds to make adjustments to our systems that function well. They use innovative thinking to help build out the platform to work well for us and our needs.
Having worked with Max and Relationl now for 18 months
Apr 28, 2025
Having worked with Max and Relationl now for 18 months, together we have built a solution that is being adopted by the global WMG business. Ive never seen uptake on a tech solution like it in my 10 years of being in music.
Optimization thanks to Relationl
Feb 10, 2025
We are so thankful to Max and Karim at Relationl for helping us create a key database system to optimize our internal record keeping. We spent a very long time looking to better our systems and experimented with Airtable ourselves before finding Relationl. Trying on our own before working with Max has shown us how good Relationl is at exploiting the fullest potential of this platform.

Ready to connect with Relationl?