Nifty
Gold Services Partner
United States, California, Los Angeles
Locations
- United States, California, Los Angeles
- Australia, New South Wales, Sydney
Resources
Services
- Base Design
- Implementation
- Change Management
- Custom Extension & Scripts
- Custom Integration
Services Partner Size
- 15 to 1000 employees
Language
- English
Project Budget
- $10,000 to $25,000
- > $25,000
Vertical
- Non-Profit Organizations
- Media & Entertainment
M&E enterprise specialists.
Nifty is the #1 Airtable agency in media & entertainment — Gold-certified, top-rated, and trusted by Netflix, Disney, Paramount, CBS, Yahoo, and ABC. We've spent years embedded inside M&E enterprises, so we plug into your team speaking your language from day one.
Engage us project by project or as an ongoing retainer, whichever fits. Offices in LA, New York, and Sydney — and onsite wherever the work is.
Three reasons to partner with Nifty
1. M&E experience — operators first. We've built real use cases inside major M&E enterprises. We hire media people who happen to be Airtable experts — ex-Paramount, Peacock, NBC — so discovery is faster and there's less to translate.
2. Small or large scale — one team. We step in as business needs arise and scale with you, from a single point solution to enterprise-wide transformation. The same team that spins up a two-table base also leads a multi-stakeholder CLM or CRM — so you never re-procure as ambition grows. Proof: $525M+ in revenue operations run on one platform (global streamer); 25% cost reduction at the same output across 300 users (global entertainment company); 15 spreadsheets consolidated into one platform across 465 campaigns (national broadcaster).
3. Program to delivery — one accountable team. One blended team owns the whole arc — program and relationship management, BA and process design, build, technical architecture, and the change management that gets people actually using what we ship. Coverage is shared, so delivery never hinges on any one person.
Domain expertise
Where we've delivered across M&E, by line of business.
Marketing & partnerships
- Campaign & asset tracking
- Sponsorship & partnership management
- Social & digital content ops
- Creative intake & ad-ops hubs
- Audience engagement, media inventory & planning
Production & post
- Production project & slate tracking
- Production ops, invoicing & finance
- Post-production & delivery tracking
- Localization / dubbing & subtitling pipelines
Rights, distribution & deals
- Contract & rights management (CLM)
- Title & territory tracking
- Deal & greenlight tracking
Talent, people & programs
- Talent & partner CRM and repositories
- Program, awards & events management
- DEI / inclusion measurement tooling
Content & cross-org
- Content & editorial calendars, incl. FAST channel ops
- Vendor management
- Facilities, resource & space booking
- Simple shared-table builds for small teams
- Citizen-dev enablement: templates, training, docs & best-practice guidance
Media
Clients
Reviews
5
49 reviews
Patient and Flexible
Jul 13, 2023
Irene L, 99% Invisible Podcasts
Nathan had a clear expertise in building and designing the base that we needed in Airtable and was able to manage the process and timelines/deliverables effectively. He was able to recommend best practices but also allowed us to tailor our base to our team's needs as best that could be. He demonstrated processes clearly and was patient and flexible but also instilling ownership and accountability of the project in order for us to succeed.
Pleasure to work with
Jul 13, 2023
Bill T, Turner Construction
Was a pleasure to work with people that know so much about the Airtable mechanics and were able to provide us a data table that we were looking for
Value added experience across the board
Jun 28, 2023
Ryan Coyle, Amazon
Clearly understood challenges and provide unique solutions throughout process. Value added experience across the board
I had a great experience
Jun 28, 2023
Constance K, Hogarth Australia
Nathan was fantastic - I had a great experience. He helped every step of the way and executed to what I asked, no confusion or issues.
Endlessly patient, incredibly organized, helpful, and always went the extra mile
Jun 22, 2023
Laura Hartle, Discovery Inc
It takes awhile to click into the mindset of how to use Airtable & having someone who knows the ins and outs to build something custom to your team's process is invaluable.
On a personnel level, Nathan was fantastic. Endlessly patient, incredibly organized, helpful, and always went the extra mile. We couldn't have built this without him.