Nifty

🏆 Gold-certified, top-rated (5 ⭐), and founded by ex-Airtable and Big-4 consultants. Trusted by Netflix, Disney, Paramount, CBS, Yahoo and more.

🎬 Why Nifty?

We combine platform expertise, consulting transformation and media industry know-how, in one team.

That combination is how we roll out solutions to thousands of users across global teams, support hundreds of millions in revenue operations on Airtable, and replace whole suites of enterprise tools with a single source of truth that integrates across your stack.

Results across media:

• $612M+ in revenue operations on a single platform, across 1,200 users, for global streamer
• 25% cost reduction at the same output across 300 users, global entertainment company
• 15 spreadsheets to one platform across 465 campaigns, national broadcaster

We’ve built solutions across:

• Content operations:
• Marketing campaign management
• Strategic portfolio management
• Media Specific Workflows: rights and deals, talent and programs, production and post

& many more.

🤖 Practical AI, built into your solution.

We embed agents where they save real hours, like extracting terms from rights contracts, tagging and localizing content, or routing campaign assets.

🏢 A transformation partner, from strategy to adoption & enablement.

We take on the most complex builds, and one team owns the whole arc:

• Discovery and process mapping to get the foundations right
• Design and build across the most complex enterprise environments
• Rollout, adoption and training so hundreds of people actually use it
• Governance and enablement that keep it running long after go-live

👋 With a leadership team comprised of ex-Airtable, top consulting and former media professionals.

Our founders come from inside Airtable and top-tier consulting, and our team from inside media, at names like Paramount, Peacock and NBC.

You work with people who know your world and stay for the whole journey. And going by our clients, we're good company on a long build.

🌏 Built for your global accounts.

Teams across US West Coast, East Coast, and Australia. We're equipped across time zones to run multi-region rollouts end to end & onsite wherever the work needs us.

🤝 We can partner with you at any stage.

• Project by project or on retainer, whichever suits where you are
• Start small, prove it fast, scale from there. No finished brief needed, a spec or just an idea is enough to begin

Let's start a conversation.

Reach out to book a 30-minute discovery call and we'll figure out the right next step together.