Nifty

Nifty is the #1 Airtable agency in media & entertainment — Gold-certified, top-rated, and trusted by Netflix, Disney, Paramount, CBS, Yahoo, and ABC. We've spent years embedded inside M&E enterprises, so we plug into your team speaking your language from day one.

Engage us project by project or as an ongoing retainer, whichever fits. Offices in LA, New York, and Sydney — and onsite wherever the work is.

Three reasons to partner with Nifty

1. M&E experience — operators first. We've built real use cases inside major M&E enterprises. We hire media people who happen to be Airtable experts — ex-Paramount, Peacock, NBC — so discovery is faster and there's less to translate.

2. Small or large scale — one team. We step in as business needs arise and scale with you, from a single point solution to enterprise-wide transformation. The same team that spins up a two-table base also leads a multi-stakeholder CLM or CRM — so you never re-procure as ambition grows. Proof: $525M+ in revenue operations run on one platform (global streamer); 25% cost reduction at the same output across 300 users (global entertainment company); 15 spreadsheets consolidated into one platform across 465 campaigns (national broadcaster).

3. Program to delivery — one accountable team. One blended team owns the whole arc — program and relationship management, BA and process design, build, technical architecture, and the change management that gets people actually using what we ship. Coverage is shared, so delivery never hinges on any one person.

Domain expertise

Where we've delivered across M&E, by line of business.

Marketing & partnerships

• Campaign & asset tracking
• Sponsorship & partnership management
• Social & digital content ops
• Creative intake & ad-ops hubs
• Audience engagement, media inventory & planning

Production & post

• Production project & slate tracking
• Production ops, invoicing & finance
• Post-production & delivery tracking
• Localization / dubbing & subtitling pipelines

Rights, distribution & deals

• Contract & rights management (CLM)
• Title & territory tracking
• Deal & greenlight tracking

Talent, people & programs

• Talent & partner CRM and repositories
• Program, awards & events management
• DEI / inclusion measurement tooling

Content & cross-org

• Content & editorial calendars, incl. FAST channel ops
• Vendor management
• Facilities, resource & space booking
• Simple shared-table builds for small teams
• Citizen-dev enablement: templates, training, docs & best-practice guidance