Most Airtable projects don't stall on configuration. They stall earlier, on questions like: Who owns this process? What counts as done? Who can approve an exception? Airtable will do what it's told. Working out what to tell it is usually the harder half.
That's where Rudd Consulting comes in. We call it business process operationalization: working out how the business actually runs, where decisions and handoffs live, and how software should support them. It's the difference between a system people use and one they quietly work around.
We're an Airtable Gold Services Partner and an Airtable Enterprise Partner of the Year, based in McLean, Virginia. We work with enterprise and Fortune 100 teams across retail, manufacturing, financial services, technology, and construction on systems whole departments depend on.
We're consultants who build. We help teams define the operating model, make the decisions, design the architecture, and build the system. Our work includes discovery and process design, enterprise Airtable architecture, implementation, integrations and automation, governance, change management, training, and ongoing support.
That increasingly includes AI-enabled workflows. We approach AI the same way we approach Airtable: as part of an operating system, not a feature looking for a use case. We look for where judgment, information, approvals, and repetitive work move through the business, then determine where AI can improve that flow without creating new governance problems.
Every workflow encodes authority somewhere. When decisions haven't been made before the build starts, they get made during it, usually by accident. Our job is to make those decisions explicit and turn them into a system that works.
The build is the receipt for the decisions.
We also plan for what happens after launch, with documentation, training, governance, managed services, and center-of-excellence support so systems can evolve without losing the operating discipline behind them.
Twenty-eight client reviews on the Airtable Services Partner Directory are currently five stars, reflecting work with teams at organizations including Cisco, Keurig Dr Pepper, TJX Companies, Foot Locker, Paramount, and Adobe.
If you're evaluating Airtable for a complex operational initiative, or your existing environment has outgrown its original design, the first conversation is usually about the operating problem, not the base. That's where we'd start.
Game Changer
Kelsey Frederick · Basis Health ·
Our experience working with Jen has been nothing short of amazing. She is always so helpful in troubleshooting any challenges that arise with our operations team and suggesting ways to make things run more efficiently. Through the use of Airtable, we have now streamlined so many processes with Jen's help and look forward to continue growing together.
Even Better Than Expected
Justin Sutton · Nuptial Risk ·
Jen is a delight. She is easy to work with, understands the big picture with so much ease, professional, pleasant, and, most critical to me, unparalleled in her knowledge of Airtable, Zapier, Typeform, and pretty much any other tool that I could throw at her. Money could not have been better spent for our business now and 5 years from now!
In-Depth Knowledge with Real-World Applicability
Dominic Poggi · Southwest Indiana Small Business Development Center ·
Jen is a wiz at tackling real-world challenges by customizing Airtable to automate solutions. She takes the time to understand what's really going on and develops clear steps that add up to an efficient process. The thing I like most about Jen is that she's "platform agnostic." Airtable often ends up being the best tool for the job, but you can trust that Jen is thinking about whether it truly is (before making the recommendation to use it).
Jen is an absolute GEM
Kristin Binford · Kristin Binford Coaching ·
Jen has led multiple airtable projects for our business with complex automations and I would highly recommend her for YOUR project. She makes something that seems impossible possible and I am forever grateful to her.
Creating an Airtable for Internship Placements
Renee Whitby · Towson University ·
Grow with Jen has revolutionized our ability to manage and share internship placement data through Airtable. Jen has understood our complicated placement data and process needs and provided helpful tutorials along the way. She is extremely responsive and quickly makes adjustments to fit the needs of our placement data.