Nifty
Gold Services Partner
United States, California, Los Angeles
Locations
- United States, California, Los Angeles
- Australia, New South Wales, Sydney
- United States, New York, New York City
Resources
Services
- Base Design
- Implementation
- Change Management
- Custom Extension & Scripts
- Custom Integration
Services Partner Size
- 15 to 1000 employees
Language
- English
Project Budget
- $10,000 to $25,000
- > $25,000
Vertical
- Manufacturing
- Technology
- Retail
- Financial Services
- Construction
The Airtable transformation partner for media companies.
🏆 Gold-certified, top-rated (5 ⭐), and founded by ex-Airtable and Big-4 consultants. Trusted by Netflix, Disney, Paramount, CBS, Yahoo and more.
🎬 Why Nifty?
We combine platform expertise, consulting transformation and media industry know-how, in one team.
That combination is how we roll out solutions to thousands of users across global teams, support hundreds of millions in revenue operations on Airtable, and replace whole suites of enterprise tools with a single source of truth that integrates across your stack.
Results across media:
- $612M+ in revenue operations on a single platform, across 1,200 users, for global streamer
- 25% cost reduction at the same output across 300 users, global entertainment company
- 15 spreadsheets to one platform across 465 campaigns, national broadcaster
We’ve built solutions across:
- Content operations:
- Marketing campaign management
- Strategic portfolio management
- Media Specific Workflows: rights and deals, talent and programs, production and post
& many more.
🤖 Practical AI, built into your solution.
We embed agents where they save real hours, like extracting terms from rights contracts, tagging and localizing content, or routing campaign assets.
🏢 A transformation partner, from strategy to adoption & enablement.
We take on the most complex builds, and one team owns the whole arc:
- Discovery and process mapping to get the foundations right
- Design and build across the most complex enterprise environments
- Rollout, adoption and training so hundreds of people actually use it
- Governance and enablement that keep it running long after go-live
👋 With a leadership team comprised of ex-Airtable, top consulting and former media professionals.
Our founders come from inside Airtable and top-tier consulting, and our team from inside media, at names like Paramount, Peacock and NBC.
You work with people who know your world and stay for the whole journey. And going by our clients, we're good company on a long build.
🌏 Built for your global accounts.
Teams across US West Coast, East Coast, and Australia. We're equipped across time zones to run multi-region rollouts end to end & onsite wherever the work needs us.
🤝 We can partner with you at any stage.
- Project by project or on retainer, whichever suits where you are
- Start small, prove it fast, scale from there. No finished brief needed, a spec or just an idea is enough to begin
Let's start a conversation.
Reach out to book a 30-minute discovery call and we'll figure out the right next step together.
Media
Clients
Reviews
5
75 reviews
Nifty x CBS review
Sep 03, 2026
Adam Bonifer, Paramount/CBS
Nifty has been a great partner - they are always looking for the best way to integrate AirTable into our existing workflow. Trying to optimize performance of AirTable and looking for unique ways to fulfill our asks/needs.
When I work with them I talk about what I would like AirTable to do and they always will find a way to make it work.
Great team and incredible product
Sep 03, 2026
Leticia Arroyo, Paramount
Julien and Shiraz and their team have been instrumental in helping us to build an important product for our group, and they did it with patience as well as speed to get us going quickly. The Options Tracker and Project Hive have condensed many of our processes into one place, and it's been an incredible resource. Thank you!
Nifty Review - Airtable Implementation Partner
Sep 03, 2026
Ivonne Espinel, N/A
I worked with Nifty as an IT contractor representing the client on an Airtable implementation. They're highly knowledgeable about Airtable and managed the project well from start to finish. Communication was responsive and accommodating throughout. What stood out most was how ethically and professionally they handled the client relationship—transparent, trustworthy, and pleasant to work with. Though this was our only engagement, I'd recommend them without hesitation.
Great experience working with Nifty
Sep 03, 2026
Michael Vargas, Paramount
We are working with Nifty on a very complicated Airtable database project, and they have been great to work with, particularly Shiraz Allie and Julien Vermuse.
Our project required gathering and consolidating various data sources, including data already on Airtable but also on other platforms, and creating interfaces that are simple enough for high-level executives to use. This entailed extensive internal consulting and design development, and they were exceptional on both accounts.
Nifty executed 2 builds: 1) option tracker, & 2) title life cycle tracker (hive)
Sep 03, 2026
Lance McPherson, Paramount
Nifty met with us on both projects over several months. They defined our goals based on our input, created an aggressive build schedule and a check-in cadence to ensure progress and satisfaction. They completed the build on time and provided excellent customer service throughout. Both builds achieved the specific goal we set from the outset and have already created significant efficiencies and transparency across the business.