Directory/Nifty
Nifty

Nifty

Gold Services Partner
United States, California, Los Angeles
Locations
  • United States, California, Los Angeles
  • Australia, New South Wales, Sydney
  • United States, New York, New York City
Services
  • Base Design
  • Implementation
  • Change Management
  • Custom Extension & Scripts
  • Custom Integration
Services Partner Size
  • 15 to 1000 employees
Language
  • English
Project Budget
  • $10,000 to $25,000
  • > $25,000
Vertical
  • Manufacturing
  • Technology
  • Retail
  • Financial Services
  • Construction

The Airtable transformation partner for media companies.

🏆 Gold-certified, top-rated (5 ⭐), and founded by ex-Airtable and Big-4 consultants. Trusted by Netflix, Disney, Paramount, CBS, Yahoo and more.

🎬 Why Nifty?

We combine platform expertise, consulting transformation and media industry know-how, in one team.

That combination is how we roll out solutions to thousands of users across global teams, support hundreds of millions in revenue operations on Airtable, and replace whole suites of enterprise tools with a single source of truth that integrates across your stack.

Results across media:

  • $612M+ in revenue operations on a single platform, across 1,200 users, for global streamer
  • 25% cost reduction at the same output across 300 users, global entertainment company
  • 15 spreadsheets to one platform across 465 campaigns, national broadcaster

We’ve built solutions across:

  • Content operations:
  • Marketing campaign management
  • Strategic portfolio management
  • Media Specific Workflows: rights and deals, talent and programs, production and post

& many more.

🤖 Practical AI, built into your solution.

We embed agents where they save real hours, like extracting terms from rights contracts, tagging and localizing content, or routing campaign assets.

🏢 A transformation partner, from strategy to adoption & enablement.

We take on the most complex builds, and one team owns the whole arc:

  • Discovery and process mapping to get the foundations right
  • Design and build across the most complex enterprise environments
  • Rollout, adoption and training so hundreds of people actually use it
  • Governance and enablement that keep it running long after go-live

👋 With a leadership team comprised of ex-Airtable, top consulting and former media professionals.

Our founders come from inside Airtable and top-tier consulting, and our team from inside media, at names like Paramount, Peacock and NBC.

You work with people who know your world and stay for the whole journey. And going by our clients, we're good company on a long build.

🌏 Built for your global accounts.

Teams across US West Coast, East Coast, and Australia. We're equipped across time zones to run multi-region rollouts end to end & onsite wherever the work needs us.

🤝 We can partner with you at any stage.

  • Project by project or on retainer, whichever suits where you are
  • Start small, prove it fast, scale from there. No finished brief needed, a spec or just an idea is enough to begin

Let's start a conversation.

Reach out to book a 30-minute discovery call and we'll figure out the right next step together.

Media

Clients

Netflix
Disney
Paramount
ABC
CBS
Yahoo
Reviews
5
75 reviews
Sync Consulting's success is a nonprofit's success story!
Nov 06, 2023
Jordan Hodgson, Better Futures Australia
Seeking to streamline our CRM processes, Sync Consult was the clear choice for our non-profit organisation to partner with. Nathan's expertise and dedication were evident from the outset. His meticulous approach ensured a seamless transition to our new Airtable system. His training and support were exceptional, and he proactively addressed potential challenges. We are incredibly grateful for Nathan's work and highly recommend him to any organisation seeking to optimise their Airtable operations.
Really well managed project
Nov 03, 2023
Kareem Al Saady, Delivery Hero
Really well managed project, Nathan was great at few key points to managing a project like this: - Setting expectations on what is possible, what is not, and what is the best solution. No false promises or unforseen changes - Really good project management on timelines and keeping things moving - Understanding the challenges we had and how to resolve them.
Stellar Airtable Expertise
Oct 24, 2023
Lisa Cliff, Better Futures Australia
We partnered with Nathan from Sync Consulting to enhance our CRM system using Airtable workflows. Nathan's dedication to understanding our needs was evident. His comprehensive training and support ensured a seamless transition to our new Base. It's evident that Nathan prioritises long-term success over short-term solutions. We're confident in his ongoing support as we continue to refine our Airtable solutions to best serve our program's objectives. A huge thank you for all their exceptional work
Stellar Airtable Expertise
Oct 20, 2023
Lisa Cliff, Sync Consulting
We partnered with Nathan from Sync Consulting to enhance our CRM system using Airtable workflows. Nathan's dedication to understanding our needs was evident. His comprehensive training and support ensured a seamless transition to our new Base. It's evident that Nathan prioritises long-term success over short-term solutions. We're confident in his ongoing support as we continue to refine our Airtable solutions to best serve our program's objectives. A huge thank you to Nathan for his exceptional
Straightforward and easy to work with!
Sep 17, 2023
Louise Nice, Anzchem
We approached Nathan to overhaul our CRM, and he did a wonderful job of it, given the multiple sets of data we were trying to integrate. He put it in such a straightforward and easy way, which makes the workflows now easier and less double-ups in terms of reporting!